Chengdu, July 2, 2025 – After successfully appearing at the "World of Photonics" International Laser Technology Expo in Munich, Germany and completing in-depth visits to French customers, China's high-end laser equipment manufacturer MRJ-Laser's European journey has started a new journey. Today, the company's delegation arrived in Austria and visited a local industry-leading partner with equipment agency, independent brand R&D and precision processing capabilities to discuss the localization application expansion strategy of laser technology.
Strong alliance: Focus on portable marking and multi-field technology penetration
During this meeting, MRJ-Laser and the customer focused on discussing the joint promotion plan of miniaturized and portable laser marking equipment in the Austrian market. As a well-known local CO₂ engraving machine and fiber optic marking machine agent in Austria, the customer has a mature channel network and terminal customer service experience. At the same time, its independent brand processing capabilities can effectively support the development of customized solutions. Both parties agreed that the high flexibility and industrial-grade precision of MRJ-Laser's lightweight laser marking equipment will significantly meet the mobile marking needs of local small and medium-sized manufacturers, outdoor operations, and on-site maintenance.
In addition to portable equipment, MRJ-Laser further proposed the vision of multi-product line collaboration - relying on the deep roots of customers in the local area, jointly promoting the application and penetration of laser cleaning, laser welding, and high-precision visual positioning systems in Austrian automotive parts, precision equipment, cultural heritage restoration and other characteristic industries. "Austrian manufacturing has extremely high requirements for process precision and equipment adaptability," said the head of MRJ-Laser Europe, "We look forward to deeply integrating China's laser innovation achievements into the China-Europe industrial chain through technical complementarity and resource integration."
Real-time response mechanism upgraded again, localized service closed loop accelerated formation
Continuing the efficient feedback mechanism of the "French model", the MRJ-Laser technical team recorded key suggestions from customers on site on local compliance certification of equipment, optimization of the operating interface, and after-sales response time, and synchronized them to the Chengdu R&D center and manufacturing base through the cloud collaboration platform. In response to customer demands such as "enhanced battery life of portable devices" and "integration of multi-language operation modules", the company has launched special technical demonstrations and plans to iterate product prototypes in the next quarter.
Using technology symbiosis to leverage a new fulcrum for Sino-European manufacturing
This visit to Austria not only strengthened the bond of mutual trust between MRJ-Laser and its Sino-European partners, but also outlined a clear path for regional cooperation:
1. Product synergy: Develop laser application kits adapted to local industries in combination with customer processing capabilities
2. Channel sharing: Leverage the agency network to quickly respond to end-customer technical needs
3. Service co-construction: Jointly establish a technical support center and spare parts warehouse in the German-speaking region
"The differentiated needs of the European market are the source of driving technological innovation," MRJ-Laser CEO emphasized at the project meeting, "We will continue to invest in localized adaptation research and development to allow the Chinese solution for laser technology to truly take root in the European manufacturing ecosystem." The company is expected to release a white paper on the European cooperation plan at the end of this month, systematically expounding the technology-market dual-wheel drive strategy.
